Webinar - Accuracy Case Study: Panels vs. SurveyWalls

Posted by Guillermo Murga on Aug 6, 2018 12:57:40 PM


Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data.

Survata will reveal the results of two market research studies (1 CPG, 1 Apparel) collected across both a panel and a SurveyWall to see which method offers better accuracy. Digital publishers want to monetize their content, and a simple SurveyWall can easily replace a paywall and allow consumers to access the premium content they desire by answering survey questions. Unlike traditional panels where survey respondents are compensated, a SurveyWall is a cashless transaction that can benefit the researcher, the survey respondent, and the digital publisher.

Register today to:

-Understand the difference between an in-person panel and online SurveyWalls
-Review the results of a study to see which method yields better accuracy
-Understand how different incentive systems can affect data quality

We will answer these questions:

-How do SurveyWalls differ from other offer walls?
-Can you determine feasibility of sample from a SurveyWalls vs. panel?

Save your seat >>

Topics: Ad Measurement, Events, Market Research, News