Come See Us on Stage at ARF’s Audience Measurement Conference

Posted by Scott Dobbie on Jun 6, 2016 5:41:13 PM

It has been an exciting few weeks for us at Survata, featuring product launches and partnerships that are unlocking new ways for marketers to conduct research. While we have enjoyed the great reactions from across the ad industry, this is just the beginning of what is going to be quite a busy summer. Next up is ARF’s Audience Measurement conference, where our CTO, Jim Warner, will take the stage to explain how Survata’s Retargeted Surveys™ have enabled our online media clients to reinvent their audience profiling processes.

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Topics: Ad Measurement, Uncategorized

25 Million Verizon/AT&T Subscribers Up for Grabs in Next Six Months

Posted by Austin Moorhead on Apr 27, 2016 12:31:16 PM

Verizon and AT&T are the dominant US wireless carriers, with over 70% of subscribers between them. T-Mobile just announced a good quarter driven by new customers, mostly poached from AT&T. We wondered, how many people are going to abandon AT&T and Verizon this year?

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Topics: Consumer Behavior, Market Research, Uncategorized

Would you pick Facebook over Twitter? Probably, unless you're a teen

Posted by Troy Mathew on Nov 10, 2014 3:59:36 PM

Despite the recent growth of new social services like Snapchat, the undisputed kings remain Facebook and Twitter (sorry, Google+).  We at Survata were curious how users of both services would react if they were presented with a digital Sophie's Choice: Making them select only Facebook or Twitter to keep using.

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Topics: Uncategorized

What's worse than your mom seeing your web history? The NSA, Google

Posted by Troy Mathew on Oct 27, 2014 4:47:15 PM

While the federal government and your significant other may have very different interests in scouring your personal data, the potential privacy breach is troublesome in both cases. With data security and government surveillance perpetually in the news, we at Survata decided to gauge public concern about data snooping in various forms. To evaluate this, we polled over 2,500 respondents with two surveys — one gauging concern with the NSA and a corporation like Google gaining access to personal data, and one with bosses, significant others, and parents. Overall, the results show respondents were most concerned by a company like Google gaining this access, as shown by the average level of concern:

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Topics: Uncategorized

Types of questions every startup needs to answer

Posted by Troy Mathew on Sep 3, 2014 4:24:36 PM

Is your new logo a success? Are you offering a service that consumers are excited about? Your company needs answers to these types of questions, but traditional research methods often aren’t a fit for a smaller company’s timeline or budget. However, emerging consumer research tools are making consumer data accessible to companies of any size. You can collect data to inform any business decision, and can do quickly and affordably. To fully dispel the “research is only for large companies” myth, we at Survata compiled a list of research topics that address some of the major concerns of the average small business, and can be designed to fit any budget.

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Topics: Uncategorized

Tracking brand reputation on a budget

Posted by Troy Mathew on Jul 24, 2014 12:46:51 PM

Running a brand tracking study often means drowning in complex data and spending lots of money, but it doesn’t have to be that way. Survata allows companies to perform simple brand tracking studies, asking a few core questions, that provide meaningful and statistically significant findings. Performing a regular study for as little as $1000 per quarter can give insight to how your reputation is evolving, or clue you in on any aspect of how consumers view your brand.

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Topics: Uncategorized

Advertisers can improve any campaign using consumer research. Here's how

Posted by Troy Mathew on May 8, 2014 2:27:20 PM

Advertisers have used Survata's consumer survey service in a variety of clever ways. Here are examples of some of our favorites:

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Topics: Uncategorized

8 Clever Ways Online Marketers Use Consumer Surveys

Posted by Troy Mathew on Feb 18, 2014 2:04:53 PM

Online marketers have a plethora of web tools at their disposal. We at Survata are happy to see online marketing surveys becoming a more popular one, since they can inform a wide variety of business decisions. Marketers  have used our consumer survey service in many clever ways, so we wanted to share some highlights:

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Topics: Uncategorized

Denver lost, but Doritos and Budweiser won the Super Bowl

Posted by Troy Mathew on Feb 5, 2014 3:15:41 PM

The Super Bowl offers an unparalleled opportunity for advertisers to make an impact with consumers (that is, if said advertisers happen to have $4 million lying around). And while Super Bowl XLVIII didn't end up being the most climactic game in recent memory, the promise of a noteworthy commercial kept viewers watching until the end. We at Survata were curious to gauge which  ads were a big hit and which dropped the ball. To find out, we reached 1000 respondents overnight, all of whom reported they watched the entire game, and asked them to select their favorite commercial from a randomly selected group of six. Check out the full results below:

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Topics: Uncategorized