How Many Travelers Consider Using Airbnb?

Posted by Austin Moorhead on Apr 6, 2016 5:38:34 PM

According to investors, Airbnb is worth $25.5 billion. What? Marriott just agreed to purchase Starwood for half that amount. This seems crazy. Here at Survata, we conduct consumer research. We don’t have a stake in Airbnb’s success, we were just curious: How many people even consider Airbnb when they book travel accommodation? Turns out it’s a small number, but it’s growing fast.1

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Topics: Airbnb, Consumer Behavior, Sharing Economy, Tech, Trends

When Will Americans Give Up Car Ownership?

Posted by Austin Moorhead on Mar 26, 2016 2:21:05 AM

Based on their most recent investment round, Uber is worth more than Ford. GM just invested $500 million in Lyft. Google’s self-driving car recently crashed into a bus, and in a few years there will be millions of self-driving cars crashing into buses globally.

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Topics: Consumer Behavior, Ridesharing, Self-driving cars, Tech, Trends

Forbes and Wired Change Consumer Perceptions of Ad Blocking

Posted by Austin Moorhead on Mar 11, 2016 5:56:38 PM

Forbes and Wired recently tried an experiment. They asked website visitors using ad blocking software to turn it off – and denied them access if they refused. This was a risky move for a few reasons.

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Topics: Ad Blocking, Consumer Behavior, Tech, Trends

We’ve Launched a Netflix Tracker

Posted by Austin Moorhead on Feb 29, 2016 6:06:21 PM

Which Netflix shows are the most watched? Per their latest letter to investors, Netflix doesn’t plan to tell us.

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Topics: Consumer Behavior, Netflix, Trends