Articles on Thought Leadership

Webinar: How Much Brand Awareness Lift S...

Ken Archer   |     10, Aug 2020

Expert Panel: Balancing Brand and Sales ...

Ken Archer   |     29, Jul 2020

How Survata's Privacy Moves Actually Boo...

Ken Archer   |     13, Jul 2020

Campaign Measurement: Perceptions vs. Re...

Ken Archer   |     20, May 2020

4 Essential To-Do’s for Brands in the Mi...

Amrita Hemdev   |     24, Mar 2020

Why Advertisers Should Act on Data That ...

Jim Warner   |     25, Feb 2020

A Costly Ad Measurement Mistake and How ...

Nechama O'Brien   |     25, Sep 2019

Learnings for External Agencies from ANA...

Kate Blumberg   |     26, Mar 2019

4 cautions for CMOs that want to in-hous...

Chris Kelly   |     15, Mar 2019

Survata Study Uncovers Consumer Sentimen...

Guillermo Murga   |     15, Nov 2018
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