Survata recognized as a "24 Essential Tools and Resources for Startups and Entrepreneurs"

Posted by Guillermo Murga on May 10, 2018 12:03:54 PM

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Topics: News, Tech

Inaccurate Segments May Be Costing Advertisers Billions

Posted by Guillermo Murga on Dec 26, 2017 1:10:05 PM

Survata AdExchanger
Our CEO Chris Kelly was featured as a guest writer on AdExchanger's "Data-Driven Thinking" column, calling for more Segment Validation in Programmatic Advertising. Read the full piece below:

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Topics: Ad Measurement, News, Tech

Announcing Our New Charts

Posted by Sam Courtain on Jul 28, 2017 3:53:09 PM

At Survata we are constantly working to improve our product offerings, through new partners, enhancing current features and building new features to better adapt to industry trends and our clients' needs. We are excited to announce our most recent enhancement of our current reporting, redesigned charts.

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Topics: News, Product Update, Tech

Our Newest Partner: Lotame

Posted by Guillermo Murga on May 17, 2017 12:42:21 PM

Survata and Lotame

Survata is proud to announce our newest partnership with the leading independent data management platform (DMP), Lotame. This offers clients a seamless way to conduct custom research and activate against exact audiences.

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Topics: Ad Measurement, News, Tech

Online Ad Effectiveness Research Grows Up

Posted by Austin Moorhead on Feb 24, 2017 12:01:52 PM

“The days of giving digital a pass are over. It’s time to grow up."
            -Marc Pritchard, Chief Branding Officer, Procter & Gamble, January 2017

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Topics: ad effectiveness, Ad Measurement, ad tech, control group, Tech

Are Snapchat and Instagram Regional Apps? Surprising Stats Reveal the App Each Coast Prefers

Posted by Natalie Marshall on Jul 20, 2016 2:44:35 PM

From goofy distortive filters to controlled amounts of time people can view photos, Snapchat offers users an outlet for quick and raw photo sharing. Instagram, on the other hand, focuses on perfected images, allowing users to set their desired saturation points, highlights, and sharpness. Additionally, Instagram’s shifted focus to ad-based material creates additional barriers compared to Snapchat’s selective and avoidable ad-capabilities. Survata interviewed users of both apps and asked them to choose which they would keep if they could only continue using one. Overall, 57% of respondents chose Instagram, but when split up by demographic, some results are surprising.

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Topics: Consumer Behavior, Market Research, Public Opinion, Tech

Millennial Intent to Cut Cable Doubles

Posted by Austin Moorhead on Apr 15, 2016 1:38:48 PM

The young continue to cut the cord on cable. By our measurements, 27% of Americans age 18 to 34 don’t pay for cable or satellite TV service, and another 8% intend to join them in the next six months. That’s an accelerating rate, as you can see in the chart below.

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Topics: Consumer Behavior, Millennials, Tech

How Many Travelers Consider Using Airbnb?

Posted by Austin Moorhead on Apr 6, 2016 5:38:34 PM

According to investors, Airbnb is worth $25.5 billion. What? Marriott just agreed to purchase Starwood for half that amount. This seems crazy. Here at Survata, we conduct consumer research. We don’t have a stake in Airbnb’s success, we were just curious: How many people even consider Airbnb when they book travel accommodation? Turns out it’s a small number, but it’s growing fast.1

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Topics: Airbnb, Consumer Behavior, Sharing Economy, Tech, Trends

When Will Americans Give Up Car Ownership?

Posted by Austin Moorhead on Mar 26, 2016 2:21:05 AM

Based on their most recent investment round, Uber is worth more than Ford. GM just invested $500 million in Lyft. Google’s self-driving car recently crashed into a bus, and in a few years there will be millions of self-driving cars crashing into buses globally.

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Topics: Consumer Behavior, Ridesharing, Self-driving cars, Tech, Trends

Forbes and Wired Change Consumer Perceptions of Ad Blocking

Posted by Austin Moorhead on Mar 11, 2016 5:56:38 PM

Forbes and Wired recently tried an experiment. They asked website visitors using ad blocking software to turn it off – and denied them access if they refused. This was a risky move for a few reasons.

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Topics: Ad Blocking, Consumer Behavior, Tech, Trends