Survata Study Uncovers Consumer Sentiment On Smart Speaker Sponsored Content

Posted by Guillermo Murga on Nov 15, 2018 10:01:00 AM

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Topics: Thought Leadership, Public Opinion, Market Research, Ad Measurement

Insights Summary: Nike + Colin Kaepernick

Posted by Guillermo Murga on Sep 19, 2018 11:17:22 AM

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Topics: Consumer Behavior, Market Research, Public Opinion

The Global Conscious Consumer with Jascha Kaykas-Wolff, CMO of Mozilla

Posted by Guillermo Murga on Jun 28, 2018 4:26:20 AM

Brand Knew is a new podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Survata is proud to be the sponsor - check out their fourth episode below with Mozilla CMO, Jascha Kaykas-Wolff, and be sure to subscribe for future episodes with marketing thought leaders.

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Topics: Consumer Behavior, Market Research, Public Opinion, Thought Leadership

Survata ‘Tech Trust Index’ Finds Tech Brands Consumers Trust Most with Their Data

Posted by Guillermo Murga on Jun 26, 2018 11:19:42 AM

Amazon takes top spot by wide margin, but technology least-trusted sector

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Topics: Ad Measurement, Consumer Behavior, Market Research, News, Public Opinion

Survata Study Uncovers Most Memorable Brand Advertising Slogans

Posted by Guillermo Murga on Mar 19, 2018 8:51:09 AM

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KFC “Finger lickin’ good” edges Kay Jewelers “Every kiss begins with Kay” for top spot

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Topics: Ad Measurement, Consumer Behavior, News, Public Opinion

The Past and Future of Ride-Sharing w/ Melissa Waters, VP of Marketing at Lyft

Posted by Guillermo Murga on Jan 11, 2018 2:24:55 PM

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Topics: Ad Measurement, Consumer Behavior, Public Opinion

Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound

Posted by Guillermo Murga on Dec 20, 2017 5:42:24 AM

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As covered by Bloomberg, Survata's Amazon study data powers some of the most important stats in business and brand intel.

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Topics: Consumer Behavior, Market Research, News, Public Opinion

Survata is Proud to Sponsor the Brand Knew Podcast

Posted by Guillermo Murga on Dec 13, 2017 2:35:08 PM

Brand Knew is a new bi-monthly podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Survata is proud to be the initial sponsor - check out their first episode below and be sure to subscribe for future episodes with marketing thought leaders.

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Topics: Consumer Behavior, News, Public Opinion

Survata Ad Study Shows Platform Weakness with Young Consumers

Posted by Guillermo Murga on Nov 14, 2017 4:40:14 PM

As covered by MediaPost and Marketing Dive, Survata recently released a study showing which ad platforms rank highly for trust, relevancy, buying, and discovery by consumers.

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Topics: Ad Measurement, Consumer Behavior, Public Opinion

How Survata Clients are Shaping Markets

Posted by Guillermo Murga on Jul 5, 2017 1:42:10 PM

You read them in your daily life. You react to them to define your strategies. You use them to make your business case to customers in almost every marketing and sales effort. And, you may not even know that Survata was powering them.

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Topics: Consumer Behavior, Market Research, Public Opinion