Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns
Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Survata was invited to speak with our client, Branded Entertainment Group (BEN Group), to discuss how brands can build brand equity and measure their success in the OTT era.
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Topics: Ad Measurement, Events, News
Survata was invited by the Public Relations Society of America (PRSA) to speak with our client (Dynamic Signal) at their International Conference in Austin. The session "Viral PR: How Data Studies Inform News and Syndicate to Shape Industries" will take place on October 7th at 4:45 PM and cover how organizations can create, execute and pitch data studies that go viral and drive PR, marketing and sales success.
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Topics: Events, Market Research, News
After our appearance last year, Survata returns to Adverting Week New York 2018. Our VP of Measurement, Jon Stewart, will be joining ARF’s Scott McDonald session on "Two Aspects of Data Integrity: Accuracy and Ethics". The session will take place on Tuesday, October 2nd at 2:30 PM and will cover:
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Topics: Ad Measurement, Events, News
Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data.
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Topics: Ad Measurement, Events, Market Research, News
After Survata’s rapid growth in market research, leading investors and technology visionaries seize the opportunity to fuel Survata’s exploding ad measurement business
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Topics: News
Join Survata at the 2018 ANA Digital & Social Media Conference in Rancho Palos Verdes, CA July 25th - 27th. The event will feature top CMOs and key marketing leaders who will cover important topics such as AI, influencer marketing, ad measurement, and brand safety in the digital space.
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Topics: Ad Measurement, Events, News
Amazon takes top spot by wide margin, but technology least-trusted sector
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Topics: Ad Measurement, Consumer Behavior, Market Research, News, Public Opinion
The past year at Survata we have been working hard to make your data do more for you. We are proud to announce our newest feature that supports this mission– Reports. Reports allow you to create a personalized view of the most relevant and interesting information from your study to allow you to more easily share and understand key findings.
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Topics: News, Product Update