How Many Travelers Consider Using Airbnb?

Posted by Austin Moorhead on Apr 6, 2016 5:38:34 PM

According to investors, Airbnb is worth $25.5 billion. What? Marriott just agreed to purchase Starwood for half that amount. This seems crazy. Here at Survata, we conduct consumer research. We don’t have a stake in Airbnb’s success, we were just curious: How many people even consider Airbnb when they book travel accommodation? Turns out it’s a small number, but it’s growing fast.1

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Topics: Airbnb, Consumer Behavior, Sharing Economy, Tech, Trends