Articles on Ad Measurement

Why Is Digital Advertising Socially Impo...

George London   |     16, Jun 2020

Campaign Measurement: Perceptions vs. Re...

Ken Archer   |     20, May 2020

4 Essential To-Do’s for Brands in the Mi...

Amrita Hemdev   |     24, Mar 2020

Why Advertisers Should Act on Data That ...

Jim Warner   |     25, Feb 2020

A Costly Ad Measurement Mistake and How ...

Nechama O'Brien   |     25, Sep 2019

Trends Takes Over NYC, Again!

Nechama O'Brien   |     14, Jun 2019

Tying Viewability & Persuasion Analytics...

Chris Kelly   |     18, Apr 2019

Learnings for External Agencies from ANA...

Kate Blumberg   |     26, Mar 2019

4 cautions for CMOs that want to in-hous...

Chris Kelly   |     15, Mar 2019

Streaming into 2019: Survata partners wi...

Guillermo Murga   |     05, Mar 2019
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