Survata Study Uncovers Consumer Sentiment On Smart Speaker Sponsored Content

Posted by Guillermo Murga on Nov 15, 2018 10:01:00 AM

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Topics: Thought Leadership, Public Opinion, Market Research, Ad Measurement

Zappi and Survata Launch Real-Time Brand-Impact Measurement Application

Posted by Guillermo Murga on Nov 14, 2018 1:28:00 PM

Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns

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Topics: Ad Measurement, News, Product Update

Survata at Cynopsis Measurement & Data-Boot Camp

Posted by Guillermo Murga on Nov 2, 2018 3:52:39 PM

Survata was invited to teach at the upcoming Cynopsis Measurement & Data-Boot Camp in New York on November 7th. Our VP of Measurement, Jon Stewart, will be conducting a workshop titled "Maximizing your Programmatic Buy". Measurement leaders from WPP, Facebook, Viacom, and Publicis will participate in this day-long event to build the essential, muscular foundation around how digital media is bought, sold, and measured.

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Topics: Ad Measurement, Events

Survata at The ARF OTTxScience Conference with Branded Entertainment Group (BEN Group)

Posted by Guillermo Murga on Oct 12, 2018 11:38:52 AM

Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Survata was invited to speak with our client, Branded Entertainment Group (BEN Group), to discuss how brands can build brand equity and measure their success in the OTT era.

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Topics: Ad Measurement, Events, News

Survata at Advertising Week NY 2018

Posted by Guillermo Murga on Oct 1, 2018 11:37:35 AM

After our appearance last year, Survata returns to Adverting Week New York 2018. Our VP of Measurement, Jon Stewart, will be joining ARF’s Scott McDonald session on "Two Aspects of Data Integrity: Accuracy and Ethics". The session will take place on Tuesday, October 2nd at 2:30 PM and will cover:

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Topics: Ad Measurement, Events, News

Trends in Ad Measurement: Panel & Happy Hour - NYC 9/18/18

Posted by Guillermo Murga on Sep 10, 2018 3:27:36 PM

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Topics: Ad Measurement, Events

Webinar Recording - Accuracy Case Study: Panels vs. SurveyWalls

Posted by Guillermo Murga on Aug 21, 2018 2:21:27 PM

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Topics: Ad Measurement, Market Research, Thought Leadership, Webinar

Webinar - Accuracy Case Study: Panels vs. SurveyWalls

Posted by Guillermo Murga on Aug 6, 2018 12:57:40 PM


Join us on Thursday, August 16, 2018 at 2 pm ET to find out if monetary incentives of panels could lead to bad data.

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Topics: Ad Measurement, Events, Market Research, News

Survata At The 2018 ANA Digital & Social Media Conference

Posted by Guillermo Murga on Jul 23, 2018 11:01:10 PM

Join Survata at the 2018 ANA Digital & Social Media Conference in Rancho Palos Verdes, CA July 25th - 27th. The event will feature top CMOs and key marketing leaders who will cover important topics such as AI, influencer marketing, ad measurement, and brand safety in the digital space.

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Topics: Ad Measurement, Events, News

Survata ‘Tech Trust Index’ Finds Tech Brands Consumers Trust Most with Their Data

Posted by Guillermo Murga on Jun 26, 2018 11:19:42 AM

Amazon takes top spot by wide margin, but technology least-trusted sector

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Topics: Ad Measurement, Consumer Behavior, Market Research, News, Public Opinion