Expert Panel: Balancing Brand and Sales Metrics

By Ken Archer July 29, 2020

Expert Panel: Balancing Brand and Sales Metrics

Only July 23, 2020, Upwave hosted the latest event in their Masters of Brand Measurement series, drawing hundreds of participants from across the marketing analytics and measurement community.

A panel of experts from leading brands, agencies and platforms came together (virtually!) to discuss evolving challenges and approaches to balancing brand metrics and sales metrics.

Meet the panel—the Masters:

  • Bunmi Onibokun, Media Planning and Analytics, PepsiCo
  • Emily Weinstein, Consumer & Market Insights, Seventh Generation (Unilever)
  • Jennifer Knuckles, Ad Sales Research, Hulu
  • Kosta Skoulikaris, Marketing Technology & Science, Omnicom Media Group
  • Jackie Mockridge Mattina, Consumer Insights & Analysis, 360i

A recording of the event can be found here.