Survata presented at the Programmatic World Forum in San Francisco on the future of audience data quality. We were joined by our client Ian Kurtz from AKQA on the "Who" question in programmatic advertising. Do the audiences actually contain who data partners say they contain? Marketers are craving more confidence in the data they’re using every day. They want to know their targeting is more effective than a coin toss, especially since advertisers are spending over $1bn in programmatic media.
Our CEO Chris Kelly was featured as a guest writer on AdExchanger's "Data-Driven Thinking" column, calling for more Segment Validation in Programmatic Advertising. Read the full piece below:
As covered by Bloomberg, Survata's Amazon study data powers some of the most important stats in business and brand intel.
Brand Knew is a new bi-monthly podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Survata is proud to be the initial sponsor - check out their first episode below and be sure to subscribe for future episodes with marketing thought leaders.