"Trends in Ad Measurement" NYC moderated by Chris Kuist, from The IAB.

Posted by Guillermo Murga on Feb 15, 2018 7:38:23 PM

Read More

Topics: Ad Measurement, Events

Audience Validation: The Next Step In Programmatic Quality

Posted by Guillermo Murga on Feb 1, 2018 5:32:56 PM

Survata presented at the Programmatic World Forum in San Francisco on the future of audience data quality. We were joined by our client Ian Kurtz from AKQA on the "Who" question in programmatic advertising. Do the audiences actually contain who data partners say they contain? Marketers are craving more confidence in the data they’re using every day. They want to know their targeting is more effective than a coin toss, especially since advertisers are spending over $1bn in programmatic media.

Read More

Topics: Ad Measurement, Events, News

Trends in Ad Measurement NYC - Panel & Happy Hour on 2/8/2018

Posted by Guillermo Murga on Jan 16, 2018 6:07:54 PM

Read More

Topics: Ad Measurement, Events

The Past and Future of Ride-Sharing w/ Melissa Waters, VP of Marketing at Lyft

Posted by Guillermo Murga on Jan 11, 2018 2:24:55 PM

Read More

Topics: Ad Measurement, Consumer Behavior, Public Opinion

Inaccurate Segments May Be Costing Advertisers Billions

Posted by Guillermo Murga on Dec 26, 2017 1:10:05 PM

Survata AdExchanger
Our CEO Chris Kelly was featured as a guest writer on AdExchanger's "Data-Driven Thinking" column, calling for more Segment Validation in Programmatic Advertising. Read the full piece below:

Read More

Topics: Ad Measurement, News, Tech

Amazon Takes 49 Percent of Consumers’ First Product Search, But Search Engines Rebound

Posted by Guillermo Murga on Dec 20, 2017 5:42:24 AM

Screen Shot 2018-11-29 at 9.52.40 AM

As covered by Bloomberg, Survata's Amazon study data powers some of the most important stats in business and brand intel.

Read More

Topics: Consumer Behavior, Market Research, News, Public Opinion

Survata is Proud to Sponsor the Brand Knew Podcast

Posted by Guillermo Murga on Dec 13, 2017 2:35:08 PM

Brand Knew is a new bi-monthly podcast featuring interviews with marketing leaders of major national brands. Hosted by Austin Moorhead, the podcast will dive into how consumers are changing and what brand leaders are doing about it. Survata is proud to be the initial sponsor - check out their first episode below and be sure to subscribe for future episodes with marketing thought leaders.

Read More

Topics: Consumer Behavior, News, Public Opinion

Survata Ad Study Shows Platform Weakness with Young Consumers

Posted by Guillermo Murga on Nov 14, 2017 4:40:14 PM

As covered by MediaPost and Marketing Dive, Survata recently released a study showing which ad platforms rank highly for trust, relevancy, buying, and discovery by consumers.

Read More

Topics: Ad Measurement, Consumer Behavior, Public Opinion

Survata's "Trends in Ad Measurement" Panel, moderated by The ARF

Posted by Guillermo Murga on Nov 5, 2017 8:38:54 PM

Read More

Topics: Ad Measurement, Events, News

Survata at Attribution Accelerator with Microsoft

Posted by Guillermo Murga on Oct 19, 2017 2:53:11 PM

Read More

Topics: Ad Measurement, Events, News