Guillermo Murga

Recent Posts

Survata Study Uncovers Consumer Sentiment On Smart Speaker Sponsored Content

Posted by Guillermo Murga on Nov 15, 2018 10:01:00 AM

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Topics: Thought Leadership, Public Opinion, Market Research, Ad Measurement

Zappi and Survata Launch Real-Time Brand-Impact Measurement Application

Posted by Guillermo Murga on Nov 14, 2018 1:28:00 PM

Ad Pulse Allows Brands to Measure and Test Brand Lift During Ad Campaigns

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Topics: Ad Measurement, News, Product Update

Survata at Cynopsis Measurement & Data-Boot Camp

Posted by Guillermo Murga on Nov 2, 2018 3:52:39 PM

Survata was invited to teach at the upcoming Cynopsis Measurement & Data-Boot Camp in New York on November 7th. Our VP of Measurement, Jon Stewart, will be conducting a workshop titled "Maximizing your Programmatic Buy". Measurement leaders from WPP, Facebook, Viacom, and Publicis will participate in this day-long event to build the essential, muscular foundation around how digital media is bought, sold, and measured.

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Topics: Ad Measurement, Events

Nudge Theory in Research

Posted by Guillermo Murga on Oct 29, 2018 8:23:12 AM



This is Part 1 out of 3 written by our Market Research Ops Analyst, Jason Lee, on how Researchers can ensure they are writing their studies in the best way to get better data.

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Topics: Market Research, Thought Leadership

Survata at The ARF OTTxScience Conference with Branded Entertainment Group (BEN Group)

Posted by Guillermo Murga on Oct 12, 2018 11:38:52 AM

Today, OTT gives audiences more control over the content they consume. They pick the platform, the schedule and the genre of entertainment. And their numbers are growing. Within this changed landscape comes great opportunity for those who can stay ahead of the curve. Survata was invited to speak with our client, Branded Entertainment Group (BEN Group), to discuss how brands can build brand equity and measure their success in the OTT era.

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Topics: Ad Measurement, Events, News

Survata at PRSA International Conference 2018

Posted by Guillermo Murga on Oct 3, 2018 4:11:45 AM

Survata was invited by the Public Relations Society of America (PRSA) to speak with our client (Dynamic Signal) at their International Conference in Austin. The session "Viral PR: How Data Studies Inform News and Syndicate to Shape Industries" will take place on October 7th at 4:45 PM and cover how organizations can create, execute and pitch data studies that go viral and drive PR, marketing and sales success.

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Topics: Events, Market Research, News

Survata at Advertising Week NY 2018

Posted by Guillermo Murga on Oct 1, 2018 11:37:35 AM

After our appearance last year, Survata returns to Adverting Week New York 2018. Our VP of Measurement, Jon Stewart, will be joining ARF’s Scott McDonald session on "Two Aspects of Data Integrity: Accuracy and Ethics". The session will take place on Tuesday, October 2nd at 2:30 PM and will cover:

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Topics: Ad Measurement, Events, News

Insights Summary: Nike + Colin Kaepernick

Posted by Guillermo Murga on Sep 19, 2018 11:17:22 AM

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Topics: Consumer Behavior, Market Research, Public Opinion

Trends in Ad Measurement: Panel & Happy Hour - NYC 9/18/18

Posted by Guillermo Murga on Sep 10, 2018 3:27:36 PM

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Topics: Ad Measurement, Events

Survata Snags Serial Entrepreneur and Market Research Veteran as First President

Posted by Guillermo Murga on Sep 9, 2018 6:22:50 PM

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Topics: Market Research, News